CareReview Names Dawn Maloney Chief Marketing Officer

ARLINGTON, Texas, Sept. 7, 2026 — CareReview, a provider of Clinical Solutions Optimizing Care™ for health plans, self-funded organizations, third-party administrators (TPAs), and pharmacy benefit managers (PBMs), today announced the appointment of Dawn Maloney as Chief Marketing Officer.

In this role, Maloney will lead marketing strategy and execution in close partnership with Chief Growth Officer Adam Schilling's strategic growth plan, driving market awareness and adoption of Clinical Solutions Optimizing Care™ across Health Plans, Self-Funded Organizations, TPAs, and PBMs. She will oversee go-to-market strategy, demand generation, business development campaigns, brand positioning, and product marketing — building pipeline, expanding market reach, and creating qualified opportunities and growth across CareReview's clinical solutions.

"Dawn brings a proven track record of turning marketing strategy into measurable growth," said Adam Schilling, Chief Growth Officer at CareReview. "Over a five-year period leading marketing and business development for a clinical solutions platform, she grew revenue 50 percent — from $55 million to $105 million — and her go-to-market strategies captured 25 percent market share in year one. She is exactly the leader we need to help position CareReview as the modern alternative in utilization review, and we're thrilled to have her on the team."

Maloney joins CareReview following a marketing and business development leadership role at Medical Review Institute of America (MRIoA), where she led growth for the company's clinical solutions platform — spanning utilization review, data-driven optimization, and proactive second opinions. Her business development campaigns drove a 50 percent increase in lead generation and a 30 percent boost in conversion rates, while expanding the client base by 20 percent, all while managing a P&L center under budget.

"Utilization review has looked the same for decades — and the industry knows it," said Maloney. "I'm excited to help position CareReview as the alternative: clinically rigorous, responsive, transparent, and focused on delivering meaningful outcomes rather than more of the same."

"My goal is clear," Maloney added. "Turn differentiated market positioning into stronger awareness, qualified opportunities, expanded partnerships, and long-term growth — while strengthening CareReview's position with health plans, self-funded organizations, TPAs, PBMs, and the patients and members they serve."